19.11.2024

Kalle Rovanperä and Fredman Capital step in to drive the growth of Pro Restaurants Oy, aiming to build Finland's largest privately-owned restaurant group, Bon Group Oy.

The group has grown into a network of 11 restaurants in just one year, with a target of reaching €50 million in revenue by 2033.

Investment company Fredman Capital Oy and World Rally Champion Kalle Rovanperä joined the ownership of Pro Restaurants Oy yesterday through a directed share issue. The new owners will strengthen Pro Restaurants Oy's position in the restaurant industry and support the company's growth targets.

Fredman Capital Oy is an investment company specializing in supporting and developing growth companies.

“I am excited about this opportunity to be part of Pro Restaurants Oy's growth and development. The company's innovative approach and strong vision fit perfectly with our investment strategy. Through my board work and family business, I have had the opportunity to work with top professionals in professional kitchens. Pro Restaurants has strong values and a passion for hard work in an industry that I love, as well as a strong will and passion for grow. It challenges my own skills and role in our shared future with Ville Puustinen, Mikko Rosendahl, Kalle, and the other owners,“ says Peter Fredman, CEO of Fredman Capital.

Julkistus Jyväskylässä - Ville Puustinen, Mikko Rosendahl, Peter Fredman ja Kalle Rovanperä
Announcement in Jyväskylä - Ville Puustinen, Mikko Rosendahl, Peter Fredman, and Kalle Rovanperä

Rovanperä Joins in to Accelerate Growth

The youngest World Rally Champion in history, Kalle Rovanperä, brings his signature energy and visibility to Bon Group. 

“I’ve always been interested in the restaurant industry, and this is a fantastic opportunity to be part of creating something unique. I've had the chance to travel extensively around the world and gain valuable experience, as well as a good understanding of the restaurant world. Many great memories have been created in great restaurants all over the world,“ Rovanperä shares.

“I want to inspire young people to pursue meaningful and exciting opportunities. The story of Pro Restaurants combines entrepreneurship, growth, and development, which are all important things to me. I was drawn to the company by its positive energy, ambitious yet people-centered approach, and potential to foster growth for young professionals in the industry. Whether it’s chefs, servers, DJs, or performing artists, I want to be part of a business that creates opportunities for emerging talents,“ Rovanperä adds.

“We are thrilled to welcome Fredman Capital Oy and Kalle Rovanperä as part of our ownership. To mark this clear growth phase, we are also rebranding the company. Going forward, we’ll be known as Bon Group Oy. With the name change, we want to convey tastiness, deliciousness, and attractiveness, and  distance ourselves more clearly from bland and forgettable dining experiences. Our new owners bring the skills we need for this growth journey. Peter’s expertise as a board member and growth entrepreneur is undeniable and will bring new energy to our board work. Kalle brings great energy, world-class connections, and unparalleled visibility,“ says Bon Group CEO Ville Puustinen.

According to Puustinen, the new owners were also drawn to Bon Group’s core values: authenticity and joy, professionalism, and community.

“We want our company to grow so that every employee has the opportunity to develop. Each new concept and restaurant is a chance to learn and expand. As entrepreneurs, we have a deep love for people. We genuinely care for our guests and each other. Nothing makes us happier than providing excellent service and helping our team members shine. As a community of true professionals, we are committed to responsible operations and delivering uncompromising quality in everything we do. This is how we create unforgettable dining experiences for our guests. We’ve got an incredible team,“ Puustinen concludes.

More Information:
Ville Puustinen
CEO, Bon Group Oy

Email: ville.puustinen@prorestaurants.fi
or ville@bongroup.fi
Phone:. +358 41 310 6243